Blog

June 1, 2017

And the Winner Is . . .

For 202’s clients, trade shows not only provide them with the opportunity to engage with the media face to face, but also allow them to “live demo” their new products to potential customers. One conversation that often arises from this is: “In addition to meeting with editors and distributing press releases and producing thought leadership articles, how can we continue the buzz that our new product has been creating?” We would suggest one way you can achieve this is by entering your product for an industry award.

Learn how to draft the perfect awards entry.


May 10, 2017

What we learned from an industry analyst

Many broadband, cable, satellite, and mobile companies are clear on their marketing messages, but don’t have the time or bandwidth to produce engaging content on a regular basis. Likewise, media businesses with “shiny object syndrome” really need a sounding board to clarify their ideas and strategy.


May 1, 2017

The Show's Over — What's Next?

It was absolutely invaluable meeting up with colleagues, clients, and other industry friends at the recent NAB Show. The nature of our business, and the modern world, means the opportunities to meet in person are few and far between. While videoconferencing helps, it still can’t replace spending face-to-face time with people.

Learn how to maximize your exposure and keep your news pipelines full.


April 1, 2017

Will Potential Customers Put You on Their Must-See List at NAB?

Right now, our clients are in the final preparation stages for the 2017 NAB Show, as I’m sure many of you are too! Of course, the build-up to Las Vegas began several months ago to ensure our clients achieve all-important visibility well in advance of show time.

Learn how to create a pre-NAB buzz.


March 1, 2017

Wondering How to Stand Out From Your Competitors at NAB?

We’ve just returned from successful visits to Mobile World Congress (MWC) in Barcelona and BVE in London. In addition to supporting our clients exhibiting at these shows, it was good to get an update on the latest developments in IoT, AI, VR, and a look ahead to the deployment of 5G in the early 2020s.

Learn how to maximize your impact at NAB.


February 1, 2017

Are You Ready for Tradeshow Season?

With 2017 now in full swing, our industry is busy preparing for a series of major trade shows. CES is over, and many of 202’s clients are now focusing their attention on one, or more, of the following events: CSTB, Mobile World Congress, and BVE (all taking place in February), CABSAT and TV Connect in March and, of course, NAB in April. There’s a lot going on in just the first four months of the year!

Learn how to prepare for your next tradeshow.


January 15, 2017

Wondering how to make a big impression with your major news?

If your company is making a major announcement during a tradeshow — whether it's a game-changing product launch, a key acquisition, or a significant new partnership — a press conference is an effective way to make a big impression.

Of course, pulling off a successful press conference takes planning.

Learn how to get the most out of your event.


January 1, 2017

Want to kick off 2017 with a bang?

As 2017 gets underway I'm sure you've already identified key marketing priorities and objectives for the coming year. Maybe your company has a great new product or service to launch, or a big customer announcement to make. Whatever is planned, you'll undoubtedly want to tell as many people as possible, in particular, current and future customers.

Learn how to get this year off to a great start.


December 1, 2016

How are you planning to achieve your communication goals next year?

Like us, I expect you’re in planning mode for next year and perhaps reflecting on how 2016 has turned out. Did you achieve the objectives you set for your company at the beginning of the year? If you didn’t, what would you do differently in 2017?


Get some tips on creating your communications strategy.



November 15, 2016

Looking to drive up attendance at your tradeshow booth?

70% of tradeshow attendees already know which exhibitors they are going to visit before even setting foot on the show floor. What's the best way to get onto their "must see" list?



Click here to maximize your tradeshow impact.



November 1, 2016

Have you wondered how to keep your company in the news during the quiet last few months of the year?

Over the past few weeks, we’ve started to receive 2017 editorial calendars from some of the major industry publications around the world. It’s crazy to think that we’re already well into the last quarter of 2016 and will soon be sitting down with our clients and discussing strategies for next year with them. This year has flown by!

Before we provide you with a “2017 Planning Checklist” (that’s coming next month!), let’s focus on a few ways you can keep those news pipelines full throughout the end of 2016.

Learn how to stay in the news.


October 1, 2016

Would you like to know how to successfully keep a flow of news in front of the press?

Oftentimes, our clients have conversations with editors, bloggers and analysts at trade shows, during which time they make a big announcement. After the show is over, it’s not uncommon for there to be a long period of “no further news.”


Click to learn a few ways you can avoid this situation.