With 2017 now in full swing, our industry is busy preparing for a series of major trade shows. CES is over, and many of 202’s clients are now focusing their attention on one, or more, of the following events: CSTB, Mobile World Congress, and BVE (all taking place in February), CABSAT and TV Connect in March and, of course, NAB in April. There’s a lot going on in just the first four months of the year!
With so many important shows coming up, it’s vital that a lot of thought and preparation takes place well in advance. We’ve been strategizing with our clients for several weeks now on how to maximize their trade show investment and stand out from their competitors in a crowded marketplace. Through media previews and news announcements, thought-provoking leadership articles, and press and analyst meetings at the shows, our clients are on their way to creating a real buzz, getting global recognition in the key digital and print publications, as well as via social media.
As you prepare for these upcoming events, you might want to take another look at our Ultimate Tradeshow Checklist. With this checklist in hand, you’ll be on your way to developing an effective content marketing message! You can download it here: https://fl200.infusionsoft.com/app/page/202-ebook-ultimate-trade-show-checklist.
You can also view our Ultimate Tradeshow Checklist series of videos here: http://202comms.com/trade-show-success.html.
Neil Howman, Managing Director