April 2017

Right now, our clients are in the final preparation stages for the 2017 NAB Show, as I’m sure many of you are too! Of course, the build-up to Las Vegas began several months ago to ensure our clients achieve all-important visibility well in advance of show time.

It’s estimated that as many as 70 percent of visitors to major tradeshows decide which companies they will visit before they even set foot on the show floor. Because of this, it’s very important to try and reach as many potential customers as early as possible to ensure you are on their “must see” list.

We’ve been working with our clients for many weeks to help them maximize their tradeshow investment and stand out from their competitors in a crowded market. Through media previews and news announcements, thought leadership articles, and press and analyst meetings at the show, 202 Communications is helping to create real pre-NAB buzz for our clients and earning them great coverage in key digital and print publications as well as on social media.

As you finalize your own preparations for NAB, we’d like to offer a free copy of our Ultimate Tradeshow Checklist. With this checklist in hand, there is still time to develop an effective content marketing message. And remember, the ideas outlined in this checklist don’t just apply to NAB. You can use them time and time again at any tradeshow.

Neil Howman, Managing Director
202 Communications