Blog

May 10, 2017

What we learned from an industry analyst

Many broadband, cable, satellite, and mobile companies are clear on their marketing messages, but don’t have the time or bandwidth to produce engaging content on a regular basis. Likewise, media businesses with “shiny object syndrome” really need a sounding board to clarify their ideas and strategy.

During NAB I got to talk with Ben from the IABM about how we work with industry analysts, press, and commentators. We get into cultural differences, working across time zones, and cutting through the noise in our industry. Watch the interview here.

Schedule a call with me here.

Neil Howman, Managing Director
202 Communications