The power of words

A successful content marketing campaign hinges on the ability to effectively communicate your story. Get the message right, and you see a spike in press coverage, new sales opportunities, and thought leadership opportunities. A poorly worded article, on the other hand, may not deliver the results you expect.

Here are a few recent examples of published articles, blog posts, case studies, and other technical pieces written by our agency, garnering global recognition for our clients:

Broadpeak (Broadcast Beat)

Today's television viewers have extraordinarily high standards when it comes to video quality. Broadpeak explains four ways content providers can improve video service quality and reduce delivery costs for OTT multiscreen offerings. view article >

AVIWEST (Digital Video Magazine)

Recently, the Swedish TV network TV4 was looking for a digital mobile newsgathering solution that could handle the complexities of delivering its new TV program, Spring!, produced by ELK Production together with HD Resources. view article >

Harmonic (TV Bay Magazine)

Consumers are lighting the path toward worldwide acceptance of Ultra HD (UHD). Recent research from Eutelsat Communications revealed that consumers are willing to pay up to €10 a month to benefit from the increased sharpness, immersion, and vivid color that UHD offers… view article >

Viaccess-Orca (Internal case study)

To remain competitive, today's telecommunications operators need to address the growing consumer demand for a more personalized and interactive television experience on every screen. This case study looks at Telekom Romania's groundbreaking journey into the OTT multiscreen world. view article >

Comigo (Blog post)

With OTT multiscreen video consumption on the rise, Internet-connected TV becoming more mainstream, and pay-TV cord cutting gaining traction, it looks like 2016 is going to be a wild ride! Let's take a look at some of the exciting developments in store for the TV industry. view article >

Interra Systems (Broadcast Beat)

Over the years, the broadcast industry has shifted from tape-based to file-based workflows in an effort to increase operational efficiencies and reduce overall expenditures. Since that transition, file-based automated content QC solutions have emerged as the ideal method for ensuring superior content quality, providing increased cost savings and reliability over the traditional approach of visual inspection.view article >

Broadpeak (The Broadcast Bridge)

As operators look to launch 4K services, delivering OTT live TV will become even more challenging, since 4K content consumes more bandwidth. Operators will need a more scalable content delivery network (CDN) solution. view article >