The press conference checklist

If you've got major news to share and want to make a big impression, you need to have a plan!



If your company is making a major announcement during a tradeshow — whether it's a game-changing product launch, a key acquisition, or a significant new partnership — a press conference is an effective way to make a big impression.

Holding a press conference allows you to brief numerous editors, analysts, and other industry players — all at once. Furthermore, it provides you with the opportunity to explain, in greater detail, the significance and wider implications of what you’re announcing, while interacting with the trade press on a personal level.

All of this can help you increase the amount of quality coverage your business receives.

Of course, pulling off a successful press conference takes planning. We'd like to share a few tips with you on how to get the most out of your event. Download the complete press conference checklist (free) and learn how best to:

  • Plan your press conference
  • Prepare your presentation
  • Interact with guests to maximise opportunities
  • Follow up with attendees after the event

And if a press conference isn’t for you, don’t worry; we’ll also cover some alternative options for maximising your industry impact.

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